Hello I’m Loretta So

A Product Designer and Illustrator

Available for work

Hello, I’m Loretta So

A Product Designer and Illustrator

Available for work

Hello, I’m Loretta So

A Product Designer and Illustrator

Available for work

Hello, I’m Loretta So

A Product Designer and Illustrator

Available for work

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

DESIGN PROMISE

DESIGN PROMISE

DESIGN PROMISE

Full-Stack User Experience Designer focused on creating products that are both visually appealing and user-friendly.

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

SOFTWARE

FIGMA

UX | UI

MIRO

ADOBE

ILLUSTRATOR

PHOTOSHOP

SKETCH

FRAMER

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

DESIGN

UX | UI

Discovery & Research

Design System

Prototyping

A/B Testing

Mobile & Web

Data Mapping

Information Architecture

EXPERIENCE

EXPERIENCE

EXPERIENCE

CVS Health

UX UI Product Design Manager
April 22 - Present
  • Collaborated with engineers, architects, and stakeholders to deliver user-centered desktop and mobile designs aligned with complex backend systems.

  • Led discovery efforts through research, stakeholder interviews, and data analysis to define effective design solutions supporting business goals.

  • Delivered streamlined flows and prototypes for Audit Management, replacing manual processes with an automated system on schedule.

  • Partnered with architects to map legacy data extraction processes, ensuring robust technical foundations for new applications.

  • Conducted continuous design validation through engagement with cross-functional teams, refining solutions based on stakeholder feedback.

  • Created user flows, high-fidelity mockups, and interactive prototypes for ENAR, a subscription-based medical ordering platform.

  • Mentored junior designers on human-centered design practices, research methodologies, and maintaining design system consistency.

  • Authored usability test scripts, conducted testing across developer platforms, and synthesized findings to drive design iteration.

  • Mapped system architectures through contextual observations to inform secure and scalable future-state solutions.

BOEING

Senior UX UI Designer
July 19 - April 22
  • Led end-to-end design for the "Search to Find" journey, from research and ideation to testing and delivery, ensuring alignment with complex business requirements.

  • Conducted in-depth research with product experts to translate backend processes into intuitive user-facing solutions.

  • Developed personas, user flows, wireframes, and prototypes to communicate design strategies to cross-functional teams.

  • Built and maintained a modern design system, improving visual hierarchy, accessibility, and implementation consistency.

  • Presented design concepts and rationale to stakeholders, building consensus and guiding strategic direction.

  • Redesigned Jeppesen’s subscription workflows, leveraging A/B testing and user feedback to increase conversion rates from 9% to 19%.

Open Garden

UX UI Designer
Aug 18 - July 19
  • Owned design for the Open Garden app on Android and iOS, delivering end-to-end flows from concept through production.

  • Created interactive prototypes and conducted A/B testing to iterate and refine solutions based on user feedback.

  • Produced in-app graphics, marketing assets, and onboarding animations to deliver cohesive and engaging product experiences.

  • Collaborated with development teams to ensure pixel-perfect implementation of design specifications.

Education

Education

Education

University of California Davis

BA International Relations & Fashion Design
Sept 04 - June 08

© 2025 Soloretta

© 2025 Soloretta

© 2025 Soloretta