Hello I’m Loretta So

Senior Product Designer | Illustrator

Available for work

Hello, I’m Loretta So

Senior Product Designer | Illustrator

Available for work

Hello, I’m Loretta So

Senior Product Designer | Illustrator

Available for work

Hello, I’m Loretta So

Senior Product Designer | Illustrator

Available for work

DESIGN & STRATEGY

Enterprise UX | UI

Human-Centered Design

Discovery & Research

Workflow & System Mapping

Prototyping

Information Architecture

A/B Testing

Design Systems

Data Mapping

SOFTWARE

FIGMA

Autolayout

DevMode

Variables

Responsive Prototype

Miro

Adobe

Photoshop & Illustrator

Sketch

Focus Area

AI/ML Workflow Enablement

Strategic Product Vision

Enterprise & B2B

System-Level UX

Collaboration

SUMMARY

Senior UX/UI Product Designer with 9+ years leading enterprise and B2B software products across complex, multi-role workflows. Expert in designing horizontal solutions and scalable systems that streamline enterprise operations, integrate AI-assisted workflows, and deliver measurable business impact. Skilled in cross-functional leadership, human-centred design, and building secure, technically feasible systems in collaboration with stakeholders, engineers, architects, and product managers.

SOFTWARE

FIGMA

Autolayout

DevMode

Variables

Responsive Prototype

Miro

Adobe

Photoshop & Illustrator

Sketch

DESIGN & STRATEGY

Enterprise UX | UI

Human-Centered Design

Discovery & Research

Workflow & System Mapping

Prototyping

Information Architecture

A/B Testing

Design Systems

Data Mapping

Focus Area

AI/ML Workflow Enablement

Strategic Product Vision

Enterprise & B2B

System-Level UX

Collaboration

Focus Area

AI/ML Workflow Enablement

Strategic Product Vision

Enterprise & B2B

System-Level UX

Collaboration

EXPERIENCE

CVS Health

UX UI Product Design Manager

April 22 - Present

Audit Management (CVS MyPBM)


  • Delivered an enterprise-grade solution automating workflows for auditors and CVS analysts, reducing manual effort while improving accuracy and turnaround time.

  • Designed AI-assisted workflows to retrieve client benefit plans and adjudicated claims from Salesforce and Rx Claims, enabling faster, more consistent responses to auditor sample requests; the system is designed to improve over time.

  • Created end-to-end experiences that simplified complex audit data for multiple teams, including sales and account managers.

  • Partnered with engineers and architects to map legacy systems and ensure solutions met security, performance, and technical constraints.

    Client Commitment Source (CVS MyPBM)


  • Designed a horizontal enterprise system enabling auditors, account managers, rebate, and legal teams to locate and interpret contracts, amendments, and pricing documentation.

  • Defined a roadmap for AI-driven document matching, improving discoverability of contract language and reducing time spent on manual research.

  • Led cross-functional discovery workshops to understand role-based needs and design workflows that aligned teams around shared data and outcomes.

  • Applied human-centred design to deliver research-backed workflows, prototypes, and usability-tested solutions, increasing adoption across teams.

ENAR (Physician-Facing Application)


  • Designed a standalone application enabling clinicians nationwide to access client information, insurance details, and pharmaceutical data.

  • Improved usability and task efficiency through iterative prototyping, user validation, and close engineering collaboration.

BOEING

Senior UX UI Designer

July 19 - April 22

  • Delivered scalable, horizontal solutions for Jeppesen subscription workflows and Boeing Shop, supporting multiple roles across aviation devices, flight courses, and plane parts.

  • Translated highly technical backend systems into clear, intuitive user interfaces, balancing usability, feasibility, and business requirements.

  • Built and maintained a shared design system, ensuring accessibility, consistency, and alignment across products.

  • Increased Jeppesen subscription conversion from 9% → 19% through A/B testing and iterative design improvements.

Open Garden

UX UI Designer

Aug 18 - July 19

  • Owned end-to-end mobile app design (iOS & Android), creating interactive prototypes and conducting A/B testing to refine solutions.

  • Produced in-app graphics, marketing assets, and onboarding animations to deliver a cohesive, engaging experience.

  • Collaborated with development teams to ensure pixel-perfect implementation while maintaining alignment with product vision and business goals.

Education

University of California Davis

BA International Relations & Fashion Design

Sept 04 - June 08

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